Our story

MAKE IT WORTH KEEPING.

Make something worth keeping. Explore bamboo, the materials inside and the choices behind a refillable bottle.

ONE CONSIDERED ANSWER: BAMBOO.

Our construction keeps the bamboo shell and dosing cap while the PET insert and seal change. It is refillable. It is not plastic-free.

ALREADY HAVE SOMETHING THAT WORKS?

Keeping a useful container in service is a valid answer too. A new material is not a reason, by itself, to replace it.

FOLLOW THE QUESTION THAT STAYED WITH YOU.

THE GRAIN HAS A BACKSTORY.

It looks like wood. Botanically, bamboo belongs to the grass family. The distinction gets interesting below ground.

A stem is not the whole plant.

Bamboo culms grow from a living underground system. Running types spread through rhizomes; clumping types grow differently. Harvesting one culm is not the same event as removing that entire system. Species and management matter more than a spectacular growth headline.

The bathroom object is made, not picked.

A cut culm is not yet a finished shell. Drying, shaping and any treatment belong to the material story. INBAR’s preservation guidance describes why moisture control and processing affect how bamboo can be worked and kept in service.

Ask what happened after it grew.

In a 2025 study of 60 bamboo product types in China, processing and added substances were important carbon-footprint drivers. That finding does not calculate our bottle’s impact. It gives you a better question to ask of any natural-looking product: which species, which process, which finish, and how long will it actually be used?

Sources

Kew: Things you should know about bamboo
Botanical context; Royal Botanic Gardens, Kew, UK.

RHS: Bamboo growth and rhizomes
Horticultural context; UK garden species, not a claim about our supplier.

INBAR: Post-harvest treatment and storage
2022 working paper; general bamboo processing guidance.

Research: 60 bamboo product types
2025; China; life-cycle study excludes the use phase.

Plant biology and published processing research. No species, source certification or product footprint is inferred for our bottle.

YES, THERE IS PET INSIDE.

The bamboo is the part you see. The clear insert is the part that holds the shampoo. Both belong in the picture.

Four parts. Different jobs.

The approved construction has a bamboo shell, a clear PET insert, a peel seal and a reusable dosing cap. The shell and cap are kept when an empty insert is exchanged. The next insert arrives sealed. The story is about separating useful lifetimes, not pretending the whole object is one material.

Clear does not mean absent.

PET is plastic, including when it is almost invisible in a rendering. A replaceable PET insert and its seal remain physical components after use. Showing them separately makes the choice easier to understand; it does not establish their recycling outcome.

Look for the complete specification.

The resin name alone does not tell you recycled content, component weight or local sorting acceptance. Those details need product and collection evidence. The same is true of the cap and seal. This experience shows their role without inventing a supplier specification.

Watch the exact sequence.

The How It Works page shows opening, dosing and replacing the insert. Here, the question is different: which parts are worth keeping when the contents are gone?

Sources

Bamboo: the approved construction in action
Our current product visualisation; construction, not a lifecycle assessment.

OECD: what influences plastic recovery
2022 report using 2019 global data; polymer, format and attached materials matter.

Confirmed construction in the approved product model. No plastic-free, recycled-content or guaranteed recycling claim.

COLLECTED IS NOT RECYCLED.

The bin is the start of a process. The output is what tells you how much material made it through.

15% entered. 9% made it through.

The OECD estimates that 15% of global plastic waste was collected for recycling in 2019. After losses, 9% was ultimately recycled. These figures describe global plastic waste that year, not today’s German packaging system or the fate of this insert.

The sorting line sees an object.

A polymer name is one clue. Shape, size, additives and attached materials also influence recovery. So “made from PET” and “will become another bottle” are different statements. A clear material rendering cannot bridge the gap.

Two useful questions.

What material does this exact component contain? What does the local collection system accept and recover? Keeping those questions separate helps avoid assuming that every object in a recycling bin has completed a loop.

What this changes in your brief.

Keeping a usable shell changes which parts are introduced next time. It does not settle the afterlife of the insert or seal. That is why the illustration leaves them visible and calls its numbers component counts.

Sources

OECD Global Plastics Outlook: material flows
Published 2022; global estimates for 2019; collected input and final recycling output differ.

Historical global context. Component counts and recycling percentages have different boundaries.

NO MATERIAL GETS A FREE PASS.

A beautiful alternative can solve one problem and leave another untouched. Compare the complete system and the same useful service.

Glass and aluminium.

A different surface changes the experience of the object. A fair comparison still asks about the actual vessel, cap, manufacturing, transport, repeated use and any lining. “Metal” or “glass” is not a complete package specification.

Recycled plastic and refill pouches.

Recycled content describes an input. Recycling describes what happens afterwards. For a pouch, ask about every layer and its real recovery route; for any refill, include the packaging that delivers the next fill. Less visible material is not the same as no material.

Solid formats.

Changing from a liquid changes the product and routine too. Compare the amount needed for the same task, its packaging and how it is used and stored. Do not assume a bar and a bottle are equivalent just because each is one item.

“Plant-based” answers a different question.

The German Environment Agency distinguishes biological feedstock from biodegradability. Bio-based PET, for example, is not made compostable by its origin. Natural appearance, plant origin and end-of-life behaviour are separate properties.

Sources

UNEP: compare whole lifecycles
2021; synthesis of product lifecycle studies, not a ranking of our product.

German Environment Agency: bio-based plastics
Updated 2023; terms and German disposal context.

Questions for a fair comparison. No universal material ranking or product-specific superiority is claimed.

THE BOTTLE IS NOT THE WHOLE STORY.

An object count is easy to picture. An environmental comparison needs a much wider frame.

Compare the same job.

A useful comparison defines the service first: how much product, how many uses and over what period? Then it includes the relevant production, delivery, cleaning and disposal stages. Counting shells answers one small question; it cannot answer them all.

A refillable object has to be reused.

UNEP’s 2021 synthesis stresses retaining resources in useful service. The practical question is how a system works across actual uses, not merely whether the first object carries a reusable label. The package bringing the next fill belongs in that wider picture too.

Sometimes the larger lever is in the shower.

A 2021 study of a shampoo produced and sold in Zurich found the use phase dominated most examined impact categories. Its result depended strongly on showering and water heating, including the local heating mix. It is a useful reminder to inspect the whole routine, not a footprint for our shampoo.

A sharper question beats a neat score.

Ask which stage changes, which assumptions stay fixed and what evidence supports the result. That is why this brief lets you count its shown parts, while leaving carbon and comparative savings unscored.

Sources

UNEP: a lifecycle approach to single use
2021; global policy synthesis based on product studies.

Kröhnert and Stucki: shampoo and refill options
2021; specific plant-based shampoo in Zurich, Switzerland; use-phase assumptions are context-specific.

Lifecycle reasoning and contextual research. Our illustrative component inventory excludes a full product lifecycle.

See how it works
Bamboo bottle in a warm stone bathroom

One bottle.
All your everyday.

MAKE IT YOURS

Create your ritual.

A fresh beginning, or more of a good thing.

01. Choose your format
02. Choose your fragrance
Bamboo Starter Set · 250 ml€12.50

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